Pendo users can map their customer feedback requests to planned features and initiatives to show exactly how much revenue and input supports their roadmap decisions. Using powerful usage data, Pendo Adopt users can understand engagement with each guide, pinpoint where employees are getting stuck, and then deliver guides to drive the desired employee behavior and business outcomes.Ī new roadmapping experience: The new Pendo Roadmapping empowers product teams to combine customer feedback and market data to guide what they build next, and then communicate those plans to both internal stakeholders and customers.
#TODD OLSON PENDO SOFTWARE#
BONUS!Īndrew tells us how being an introvert helped him become a better leader.Cross-App Guides in Pendo Adopt: New capabilities help companies create and deploy step-by-step walkthrough guides across the multiple software applications that their employees use to do their jobs. It positions you as the ideal solution to your audience’s most significant challenges, while simultaneously opening the door for word-of-mouth marketing.Īs you’ll learn from this episode, developing and implementing a content strategy is just as hard as anything else you do when creating a category.īut the long-term benefits are worth the challenges. It can be the difference between a 10M and a 100M+ company.Ī well-executed content strategy is ultimately what allows you to communicate your brand promise with greater effectiveness. Your content strategy is equally as important. You also need to keep in mind that a great product isn’t all that’s required to dominate an entire category. Leverage your content strategy to bridge the gap between brand promise and reality This isn’t something you can put off until later, as it directly affects your ability to deliver a quality product. It just goes to show that regardless of TAM, prioritizing your engineering team from day one is always a good idea. The company had historically relied heavily on sales and marketing teams to gain traction.īut it was only until they refocused their priorities on retaining engineering talent that things really took off. In addition to helping your build your team, they will also help you set the vision for your product and ensure your innovative ideas are technically feasible.įor Andrew Waitman and his team at Assent Compliance, one of the lessons they learned early on was the importance of hiring great engineering talent. Your CTO will have a better understanding of what it takes to source, hire, and manage engineers. To answer that question, you’ll need help from your CTO. How do you go about figuring out what good technical talent looks like and what it doesn’t? Always invest in a quality engineering teamīuilding an engineering team will probably already be on your list of priorities if you’re a technical founder.īut what if you’re not a technical founder? You can expand it by broadening your features to appeal to different segments (enterprise, SMB, etc.) or through acquisitions.Īnother approach is to invest heavily in your technical team and innovate. The great thing about TAM is that it’s not a static number. You need to look at a variety of leading indicators to figure this out.įor Todd Olson and his team at Pendo, this meant looking at the growth in Chief Product Officer roles and their average deal size to gauge the potential demand for their platform. You can’t simply Google your TAM or look at an analyst report to find an answer.Ī good strategy is to find out whether your target market can generate at least $100 million in ARR. The biggest one of all is figuring out whether there’s a big enough market for your product in the first place. There are many unknowns to creating a category. Use leading indicators to calculate your TAM Here are the key takeaways from this episode: Takeaway 1. You’ll walk away from this episode with insights about branding, content strategy, and measuring product-market fit. Andrew Waitman, CEO of Assent Compliance and creator of the supply chain transparency category.Todd Olson, CEO of Pendo and one of the influencers behind the product experience management category.In our 17th episode, Gil discusses category creation with two experienced B2B leaders from the product management and supply chain categories.
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